Roles:
Art Direction / UX Design / Photo Retouching
Agency:
SapientNitro
Year:
2013
Dodge has been a longtime partner of Fast & Furious, going as far back to the first movie with Toretto’s Charger. For the movie’s sixth installment, Dodge wanted to celebrate a blend of real and fictional vehicles. While you can't buy a fire-breathing Challenger from the film, we injected special edition rides you can check out at the dealership.
Being a superfan of the franchise, I had the chance to lead this labor of love. Given little more than the public movie trailer and poster art, I had to composite a world that allowed fans to view the Fast 6 crew's garage and see the true heroes of the movie - the cars.