Roles:
Creative Director / Design Lead
Agency:
SapientNitro
Year:
2014
Kellogg School of Management was looking to refresh their website and brand to be as current and dynamic as their MBA program. In a sea of sameness from other top-tier programs, it was a daring approach to differentiate themselves.
As creative director on the responsive site design, I had our team collaborate with brand development efforts to evolve and suggest key visual elements through style tiles and rapid concept generation. The resulting effect created a unique, vibrant experience unlike any of other MBA program out there.