Bringing the thrill of driving online

Roles: 
Creative Lead / UI Design

Agency: 
SapientNitro

Year:
2013 - 2014

Dodge, known for their muscle car heritage, wanted to bring back the thrill of driving into their online experiences. Whether it was the release of the newly redesigned Durango or one of many special edition muscle cars, Dodge wanted to stand out from the rest of the pack.

Vehicle pages got a boost of attitude through interactive page content, visuals and copy. To facilitate this upgrade in product storytelling, our team built components to be shared across each vehicle team. As lead creative for special edition launches, I created a variety of launch microsites for custom Challengers and Chargers, and was fortunate to also be on site for a few photo shoots to ensure we had the perfect visuals.