Evolving the way to buy cargo vehicles

Roles: 
Art Direction / UX Design / Brand Design

Agency:
Critical Mass

Year:
2011

Nissan spent five years developing a new cargo van in a space that’s lacked innovation for the past 30. Much like the NV Lineup, the online experience had to reflect a new way of doing things. Small business owners typically purchase a van from a dealership, then investigate storage options or adding their logo on the exterior. Rather than separate those tasks, Nissan asked our team to create a more seamless process to do everything all at once.

Apart from my usual art direction of vehicle imagery and standard site design, I led the process of flowing vended products into a single purchase path. From vehicle renders to UI skinning to creating original experiences, vendor coordination was intensive to ensure the right experience. The finished result allowed a customer to pick their van model, design their custom graphic vehicle wrap, and build an interior storage system in one place. Upon ordering from the dealer, customers receive the fully customized van inside and out.